“Fashion week meets elevated house party”: Naomi Tarazi’s floral fashion fete
The Berlin-born designer, whose childhood home is just around the corner from The Hox, put on a vibrant, petal-strewn celebration of fashion, performance, and homegrown talent.
Words: Sharyn Budiarto
Photography: Maria Enderlein
On the seventh floor of The Hoxton in Charlottenburg, Berlin, a garden is in full bloom. Leafy greens and bouquets of violet calla lilies, alliums and celosias bask in the dimming light of the summer evening, filtering in through the room’s large windows. But the standouts of the space are the mannequins that line it, wearing pieces like a floor-length red dress and various tight-fitting tops and miniskirts, all variously adorned with sculptural, petal-like embellishments along their sleeves, necks and hemlines.
These are the designs, hand-made in Berlin, of Naomi Tarazi, who was born and raised in the West of the city. A graduate in fashion and design at HTW in Berlin, she first started making clothes as a response to needing something to wear for nights out partying.
The day before the official Fashion Week schedule kicks off, Tarazi is throwing something of her own opening party here at The Hox, in celebration of her Spring/Summer 2026 collection.
Between the wooden floorboards and Art Nouveau-inspired decor, the atmosphere is warm and unpretentious, filled with friends and family rather than the typical fashion crowd. “My childhood home is around the corner from here,” she tells us. The whole thing feels like an elevated house party, with a tattooed bartender serving drinks across the kitchen bench and guests mingling beside a retro fridge.
The night transforms from a showroom-slash-house party, to performance, to bar situation, as we’re ushered into an intimate drawing room and then later to The Hox’s sculptural ground floor bar. Instead of a traditional runway, Tarazi showcases her garments via a dance performance. Models sway dreamily with an unexpected deftness in the pieces, like flowers in the wind.
It’s a vibrant start to Berlin Fashion Week, a destination on the fashion circuit with a reputation for the most exciting emerging designers. With her feminine and dynamic clothing, Tarazi certainly shows us why.
After the show, we spoke to the designer, with whom we share our West Berlin home, about her label and show held here at The Hox.
Tell us a bit about your brand.
I’ve always had a lot of fun manipulating fabric and seeing the different ways it can feel around the body. I started the brand during COVID, but about a year ago, I found this very specific way of working with fabric that really spoke to me. Now my specific design language is these organic shapes that are quite extra. They give you attention if you wear them, but they’re super comfortable. And they’re flattering and empowering, which is very important to me.
What’s the inspiration for the Spring/Summer 2026 collection?
The collection is very floral, very flowery, colourful and fun. When I got together with Mayila and Maram, the show’s choreographer and stylist, we thought that we wanted every single look to represent a flower, so we matched each colour to a different and unique flower to give them a backstory. I wanted it to be almost like an extended version of my previous collection, diving into more sculptural pieces with new colours, details and shapes.
Why have the show here at the Hoxton?
The setting means so much to me because my childhood home is around the corner from here. The Hoxton being in West Berlin, where I’m born and raised, is a full circle moment, because this is really my home.
I love The Hoxton, it’s a perfect combination of something new and fresh – very chic but still inviting. When I saw this apartment, it was perfect, and I immediately had a vision. The idea was to do an event more than a classic runway, so we mapped out the possibilities in the apartment and came up with a showroom x performance concept, which really fitted the space.
As someone who grew up in the area, what are your favourite things to do around West Berlin?
I love just having a walk in West Berlin. When you go around Bleibtreustraße, and then behind the Kudamm, there are the cutest little streets with these galleries and plant-covered houses. There’s often so much change within the city, so I like to go back to the areas that have been around since I was a child or where I went with my parents. It comforts me.
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