Go Back Thu 25 Oct 19:00 - 22:00
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Go Back Thu 25 Oct 19:00 - 22:00

The Future of Creativity

The Hoxton, Amsterdam, Herengracht 255, 1016 BJ Amsterdam, Netherlands
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As part of Eindhoven Design Week, we dive into the world of creativity with The Akin. Coming together as a reaction to the outdated and opaque agency model, The Akin acts as a global collection of consultants to provide insights paired with creative and strategic direction. They explore how creativity is currently being executed – questioning if true creativity still exists and exploring how algorithms have changed taste and what we need to do in order to win back our individual taste and be truly creative.

The recent Akin study of 2000 changemakers in ten global markets unearthed some hard truths about the current landscape of creativity and the perceptions people have towards brands – their products, services and messages.


75% agree that
brands dilute messages


73% agree that
brands play it safe


72% agree that
brands are predictable


72% agree that
brands all follow the same strategies


This actionable session aims to inspire you, your peers and your colleagues to move towards a more creative future. We highlight progressive case studies that show how these beliefs are developing and will continue to play out.

If you are working in the creative industry, mark the day in your calendar and join us for an insightful evening. Bites and drinks on us!