Demystifying Digital Influence
It’s said that influencer marketing will be a $5-10 billion industry by 2020. Influencers are of course the key to this incredible growth. But with an ever-changing social landscape, complex algorithms and new talents popping up every day, it can be difficult to keep ahead of the game of influence.
With over a decade of experience in the industry, IMA are pioneers when it comes to influencer marketing. They not only match brands with the right influencers, but also develop creative strategies that help brands such as Samsung, NIVEA and Tommy Hilfiger reach and engage millions of consumers worldwide. In this talk, IMA share their knowledge and insights to help you navigate content creation, grow your audience, get the most out of brand partnerships, navigate developments in social media and more.
What type of content works best for higher engagement? How do I use hashtags to my advantage? How do I calculate my engagement rate? How do I make the most of Instagram Stories? And brand partnerships? If these are questions you'd like to know the answer to, join IMA at The Hoxton for an inspiring and educational evening. We'll keep you fuelled with bites and drinks throughout the evening.