Hox How To: What Makes a Great Experience?
A brand is no longer just a name or a label, but a sum of its parts and savvy-consumers want more; we crave authenticity, we are detail-oriented and are constantly seeking the stories behind brands. So what makes a party, a festival or really, any event resonate - how will your experience stand out from the next? In today’s experience-economy where social currency has a value of it’s own, how do you design an experience that isn’t just enjoyable, unique and memorable, but vitally - shareable online? Or are experiences more engaging and meaningful when we think of the world we inhabit outside of the digital one? Join us for a conversation with Vivian van Schagen of The Invisible Party, consumer trend expert Hortense Koster, brand and creative director Sofie Spindler and our moderator Amanda Cardinale founder of Workwhile
For a day pass to all of the panel talks, check here.