Brand Director, North America - The Hoxton

The Hoxton, Hox House NY, Brooklyn

We are currently looking for a Brand Director, North America to join the Ennismore team.


We’ll look to you to lead our cultural events and entertainment programming across our new Hoxtons in North America.  It’s an exciting opportunity to drive what ‘culture’ at The Hoxton is as we enter the US market; and activate our restaurants and bars to deliver on business objectives. You’ll be pivotal in creating the right vibe at The Hox, ensuring our lobbies and restaurants are buzzy and full of a diverse crowd that are enjoying themselves. 

We need someone who is culturally curious, creatively ambitious, a lover of being out and about, with no ego, who has genuine relationships and goodwill with exciting people and brands.

The role is based at Hox House North America in New York City. You’ll report to our Global Head of Culture & Programming in London as well as the Managing Director for North America locally.


What you’ll do…

We don't go for strict job descriptions, with our start up mentality we all like to get mucked in. However, here's an idea of how we see the role:



  • Take the lead on creating successful launch plans for our openings in the US this year, working closely with your team locally and the Global Head of Culture & Programming.
  • Work with the Global Head of Culture & Programming on a unified cultural framework across all properties.
  • Elevate our entertainment offering - lead our music and social programming to drive footfall into our spaces and ensure the Hoxton is a destination
  • Build a plan that activates our open spaces, restaurants and bars - ensuring a vibrant, buzzy hotel with a diverse mix of people, across key periods.
  • Contribute to the creation of a global hero event series, connecting our properties together through programming cultural experiences, whilst ensuring we are deeply rooted in our neighbourhood communities.
  • Create and spot opportunities for key calendar/topical moments working with credible, brand-relevant partners that drive brand positioning and commercial objectives.
  • Inspire and lead your team, creating processes for sharing and communicating, making it fun and ensuring the quality of programming and partners is consistently excellent.
  • Working closely with the team to produce a dynamic, yet well-balanced calendar of quality, culturally relevant – creating a space for conversation, from the fun to the fundamental.
  • Together with the Director of PR, North America, ensure our events are inspiring and well attended. Collaborate on a content strategy to amplify beyond the event attendees, to raise the profile of The Hoxton as a go-to place for events.
  • Work closely with our operations teams at the hotels to pull off seamless guest experiences for all our events.


Cultural Brand Partnerships

  • Create strong brand partnerships to demonstrate The Hoxton’s relevance in culture and to elevate our event programme and brand, globally and locally.
  • Curate long-term partnerships that can elevate the guest experience and drive talkability.
  • Be present at events, networking and forging new relationships; help us stay on top of the cultural conversation and ahead of the competition.


Brand Ambassadors

  • Be a role model in representing The Hoxton’s values and behaviours, live and breathe the brand.
  • Select, suggest and manage brand ambassadors to build strong and unique relationships with The Hoxton, across different industries, that will add credibility and insights and will best represent our brand. And to ensure that they are long term fans of the brand.
  • Create a framework for how we engage with our ambassadors effectively in a mutually beneficial way.


The kind of person we’re looking for…

  • Around 10+ years’ experience creating and pulling off a program of public cultural events in the US market that go beyond brand marketing activations, across industries such as art, fashion, music, tech, wellness and the like.
  • Ready to take a strategic programmatic approach and translate it into localised, relevant, experiential activities; comfortable being both a thinker and a doer. 
  • Previous experience leading a team, also remotely.
  • Able to tap into a personal network of strong contacts within a variety of different industries for future collaborations at The Hoxton.   
  • At ease when dealing with many different types of people; able to build relationships with the right decision makers within companies and develop these into strong partnerships.
  • Enthusiastic, confident and sociable; comfortable being out and about at events, ready to lead an event when needed.
  • Excellent communicator, both verbal & written.
  • You want to be part of a team that works hard, supports each other and above all has fun with it along the way.


This is a very special opportunity to join an extremely exciting company, which is growing rapidly. We hope to hear from you soon!


About Ennismore

Founded by Sharan Pasricha, Ennismore is a global hospitality company and curator of unique properties and experiences. Headquartered in London, the group is part developer, part operator and part in-house creative studio.

We began our story with the Hoxton hotels, disrupting the hotel with its open house ethos, celebrating the diversity and originality of the local neighbourhoods.  Since then our portfolio has grown to include the Scottish landmark Gleneagles, several stand-alone restaurants in London, the continued expansion of the Hoxton in the UK, Europe and the US, and the upcoming launch of a new brand that will re-imagine the budget hotel model.

It’s safe to say our ambition to create experiences that inspire discovery and to do more things that are, simply put, fun, knows no bounds and will continue to take us many exciting places.


Apply Here
  • Location: Hox House NY, Brooklyn
  • Hours: Full-Time
  • Salary: competitive
Apply Here