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Hox How To

Welcome to Hox How To – our new global events series which deep-dives into the whys, whos and whats that define the key trends within creativity today – all while equipping you with the ‘how’, so you can confidently add your voice to the debate.

Whether you work in creative disciplines, want to deepen your cultural understanding, have ambitions to start your own gig or just want to nurture your network over a glass of wine, check out our line-up!

Welcome to Hox How To – our new global events series which deep-dives into the whys, whos and whats that defin…

Read more

Welcome to Hox How To – our new global events series which deep-dives into the whys, whos and whats that define the key trends within creativity today – all while equipping you with the ‘how’, so you can confidently add your voice to the debate.

Whether you work in creative disciplines, want to deepen your cultural understanding, have ambitions to start your own gig or just want to nurture your network over a glass of wine, check out our line-up!

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10 July
Technology

Paris

Technology

Events coming soon

Hox How To

Have a Tech 'Side-Hustle' (in French)

9 October
Technology

Paris

Technology

Events coming soon

Hox How To

Work Smarter Not Harder With Digital Hacks (in French)

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Guido de Boer

Co-Founder, High on Type

Guido defines himself as an artist, a graphic designer, a calligrapher – and above all, a skilled practitioner of hand-drawn letter work. He commissions for clients internationally and his work can be seen in agencies, museums and hotspots across Europe. When he’s not leading the Writing & Letters course at the Royal Academy of the Arts in The Hague, he’s producing his infamous High On Type festival.

01. Did you always want to work in design?

I've been 'busy with letters' ever since I was 11 years old (though in the beginning it was more like drawing Tupac and Wu-Tang Clan logos). What compels me now, however, is the interplay between the abstract form that letters take, and their function as communication media.

02. If you couldn't do this job, what would your Plan B be?

There's no plan B - there are no other options. I just have to do this. To elaborate - when you live your passion, every day is filled with an urgency to put your everything into what you do.
So, I made a 'rule' for myself: I just want to be working with letters all day. Within this 'rule' there's still a lot of flexibility. So for me, it can range from graphic design assignments for clients, to organising a typo- and calligraphy festival, and from creating collabs to producing autonomous work, and so on.

03. What's the best advice you were ever given?

"The most precious thing you have is your attention." So I always try to be careful with where and on what I focus my concentration, especially in modern society where we're bombarded with screens, sounds, calls and e-mails, screaming for attention all around us.

04. Who's been your biggest influence, and how?

I always try to create a certain environment around me which is filled with inspirational people., because I really believe that you will always be a 'product' of your surroundings. So to answer the question: the High On Type team, my colleagues at the different art academies I work at, my clients, and of course, my friends.

05. Sum up a typical working day in 5 words.

Music, surprise, try, lunch, laugh

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Nick Carvell

Contributing Fashion Editor, British GQ

Nick’s first foray into menswear with British style mag Esquire came shortly after collecting his MA in Journalism at City University. He then joined rank at the freshly launched MrPorter.com, before serving five years at British GQ mixing digital roles with his editorial prowess before venturing freelance in 2017. Nick maintains his role as GQ’s Contributing Fashion Editor.

01. Did you always want to work in fashion?

When I was young, it never struck me as an option - pre- social media, school career tests never flagged 'fashion' - I always got "teacher". The cool style scene always felt very far away from my life in East Anglia, however when I landed in London for uni, I realised I could make a living from combining the things I loved.

02. If you couldn't do this job, what would your Plan B be?

Growing up, I always wanted to be an architect - I was obsessed with Lego, and begged my dad to bring home graph-plot notepads from work so I could sketch city plans. While I've probably passed the point in my life where I could retrain to be an architect, I would hope there might be something in the design sphere that I could do - my own interior design firm perhaps, or writing architectural biographies.

03. What's the best advice you were ever given?

My grandfather once said to me, "Invest in your shoes and your sheets, because if you're not in one you're in the other". That's served me very well.

04. Who's been your biggest influence, and how?

There are so many I could list, but career-wise I would say my biggest influence has been Natalie Massenet. The way she ran The Net-A-Porter Group and her respect for and kindness towards her employees made a great impression on me. She taught me that you don't have to be the loudest or most feared person in the room - that you don't need to use strong words to make sure strong viewpoints are heard.

05. Sum up a typical working day in 5 words.

Every single day is different!

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The competition is over for this year.

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Alana Leggett

Head of Festival Marketing Operations, Broadwick Live

Alana Leggett heads operations for an eighteen-strong festival roster, which includes Hideout, Snowbombing, Field Day, SW4 and Festival No. 6, as well as London’s award-winning Printworks venue. 

Alana’s worked up standout partnerships with brands such as Vodafone, Topman, Spotify, Shazam, NME, Foot Asylum, BBC Radio 1 and Lad Bible. She’s all about live and electronic music, and its impact on society.

01. Did you always want to work in music?

For as long as I can remember, I've wanted to work in the creative industries. I always loved both music and fashion, and when I was 18 and pondering my options, my sister asked me, "if you had to pick the thing that you couldn't live without, what would it be?". I knew it was music.

02. If you couldn't do this job, what would your Plan B be?

Honestly, I never actually had a Plan B - my plan was always music. I've heard people say 'don't have a Plan B because it just distracts from Plan A', and I think I agree. I'd put all my focus and energy into finding a way into the music industry and getting as much experience as I could.

03. What's the best advice you were ever given?

Something that always clicked for me, although of course he wasn't talking to me directly (unfortunately!), was listening to a YouTube talk in which Will Smith spoke about his work ethic. He said that he wasn't the most talented actor, but that he would outperform a lot of other people simply because of his work ethic. Talent is a small portion of the pie; the real question is how hard you are prepared to work.

04. Who's been your biggest influence, and how?

A few years ago, I worked a lot with Dan Blackledge and Steve Allison, who founded Obonjan Island in Croatia. Also, Mark Newton, who hosts a string of successful festivals and is co-founder of music streaming service, Melody VR. I'm lucky to surround myself with some amazing friends too; Michelle Ravenhill who runs Live.Love.Logistics. Lindy Nsingo, movement director and choreographer. Ria Moran, an amazing singer (EP coming soon!) and Emma Schofield, who's doing great things in the tech industry. Make sure the people around you are pushing and inspiring you too.

05. Sum up a typical working day in 5 words

Busy. Challenging. Fun. Different. Progressive.

Win a year's mentorship with Alana

Up for grabs is 4x one-on-one mentorship breakfasts at The Hoxton with Alana.
Present work, ask advice, tap her network and get her backing.

Hi! My name is and I live in .
You can find me on email at you can call me on
or scout me out on Instagram at

Who would you re-create if you could re-brand any artist in the industry? And how?

By entering this competition, you agree to our Terms & Conditions

Technology

TECHNOLOGY

Romain Colin

Founder, Fubiz Media

Romain Colin est le fondateur de Fubiz Media. Il en a fait le leader dans le domaine des contenus créatifs en Europe, notamment grâce à une communauté enthousiaste d’artistes et de créateurs qui ont a cœur de perpétuer l’indépendance et l’originalité du media Fubiz et qui aiment détecter les tendances et les innovations dans le domaine du design et de l'inspiration. Fubiz en chiffres, c’est aujourd’hui une communauté de plus de 3 millions de personnes à travers le monde, et une conférence annuelle Fubiz Talks.

Romain Colin is the founder of Fubiz Media, and a pioneer within the European creative content scene. He ascribes his success to an enthusiastic community of artists and creators who are keen to champion the independence and originality of Fubiz Media, and who have their fingers on the pulses of cultural trends and creative innovation. Today, Fubiz Media is a community of more than 3 million people worldwide, and the host of a groundbreaking annual creative conference, Fubiz Talks.

01. Did you always want to work in a creative field?

I've been totally focused on creative forces since I was a child. I visited a lot of exhibitions and travelled with my family, and I was really interested in media production - who owns what, the behind-the-scenes on how shows are made - and I love to listen to music everywhere I go. So it was logical to me that I'd enter a creative realm.

02. If you couldn't do this job, what would your Plan B be?

I'd have loved to have programmed a global music festival! But also my life could be totally different to that, too - I could be a stay-at-home father, the best job ever!

03. What's the best advice you were ever given?

No goal is unattainable if you enjoy what you do.

04. Who's been your biggest influence, and how?

Steve Jobs, for his clear influence on tech.

05. Sum up a typical working day in 5 words.

Exciting. Hard. Surprising. Fast. Creative.

Win a year's mentorship with Romain

Up for grabs is 4x one-on-one mentorship breakfasts at The Hoxton with Romain.
Present work, ask advice, tap his network and get his backing.

Hi! My name is and I live in .
You can find me on email at you can call me on
or scout me out on Instagram at

What kind of start-up would you create, if you could start any business with new and emerging technology? Including tech not even invented yet!

By entering this competition, you agree to our Terms & Conditions

By entering this competition, you agree to our Terms & Conditions

By entering this competition, you agree to be contacted by email with communications relating to the Hox How To events as well as the monthly event programming at your local Hoxton.

  • The competition dates are as follows: Amsterdam/Design 19 February-22 March, Holborn/Fashion 23 March-22 April, Shoreditch/Music 23 April-22 May, Paris/Tech 23 May-22 June 2018.
  • We will select one winner per competition. The winners will be notified by email no later than 4 weeks after the competition close date.
  • We will only accept one entry per individual.
  • The prize consists of 1x breakfast meeting (Mon-Fri availability) with the industry mentor every 3 months across the duration of 12 months (4x breakfast meetings total). The breakfast will be held in the restaurant of your local Hoxton, and we’ll pick up the bill. This isn’t redeemable for a lunch or dinner meeting, and your availabilities and reservations will be managed by the team at The Hox.
  • There is no cash value equivalent prize.
  • We may follow up with you on your mentorship experience and capture audio, stills or film to showcase across our platforms and channels – by agreeing to our Terms & Conditions, you agree to this and to follow up communications and content with The Hoxton.