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Go Back Tue 24 May 19.00
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Go Back Tue 24 May 19.00

YouCanNow: Crafting Content

Going native

The Hoxton, Amsterdam, Herengracht 255, 1016 BJ Amsterdam, Netherlands ,
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Going native

You may have seen it: you’re reading what seems to be an article dedicated to the newest hair-care craze, and keep noticing the same brand name pop up. Just as you’re ready to jump on Amazon and snap up that product, you notice ‘sponsored’ right at the bottom of the page. Huh?
Native advertising, sponsored content and advertorials are everywhere, but how does all of that go down? YouCanNow are bringing in the biggest brains in content creation to explore exactly that: how agencies, publishers and brands are working with the current craving for ‘content’ in their campaigns and communications. Moderated by YCN Director and Editor Nick Defty, founders of London based animation studio Animade James Chambers and Tomm Judd as well as WeTransfer Managing Editor Rob Alderson, whose team is based in the ‘Dam will be digging deep, with examples of their own crafted content and what it all means. #SPONSORED or what?