The Akin: The Changemaker Report
Things change fast. With the rise of social media, we’ve seen fashion cycles, trends, memes and more come and go with the speed of lightening. As such, any successful brand has to be completely attuned to the attentions and needs of those facilitating the movement of consumer trends – or the Changemakers.
The Akin, a trio of female insight specialist and strategists, annually study Changemakers across 10 global markets, investigating their values, wants, needs, behaviours and attitudes to brands and industries. With a focus on restoring faith in the insight and creative industry, they’ve explored themes across the board, from authenticity and consciousness to sexuality and politics, breaking down every aspect of the consumer into a profile useful for brands and interested individuals alike.
Join for a breakdown of the report and conversations with like-minded people, with some booze and bites on the side. Who knows, you might just find out you’re a Changemaker yourself.
Photo: Zoltan Tombor