The Akin: Future of Influence
Every brand and agency is re-thinking its Influencer strategy - brands need to be ahead of this curve and be dictating what influence is going to look like in the future. We are witnessing a growing undermining of not only experience and knowledge but any form of established expertise from politics to pop culture. Connectivity is a global expectation and influence has been democratised by the proliferation of tech. People are drowning in data - making it almost impossible to decide what is a reliable source of information. The Akin will explore what does this mean for brands and marketers and the future of influence?