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Go Back Tue 5 Jul 19.30
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Go Back Tue 5 Jul 19.30

MBFWA OFF SCHEDULE: Lola + Lou On Record

Record, rewind, play

The Hoxton, Amsterdam, Herengracht 255, 1016 BJ Amsterdam, Netherlands ,
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Record, rewind, play

We’re all about capturing everything: snapping a pic of your healthy work lunch for Instagram, Snapchatting a vid of your cat being way too cute, covering your walls with polaroids of nights out. Amsterdam-born, Utrecht-based lingerie brand Lola + Lou are all about that life, too, but it’s not all superficial – for them, a snap isn’t just a snap, but a record of life and visions to be shared with the rest of the world – it’s central to their identity.

Now here’s a chance to explore their brand in different ways: through photography, film and illustration. In collaboration with a surprise photographer, Studio Selvedge videographers and illustrator Tessa M. de Graaf, this is a whole new take on the fashion show (with prosecco, of course).

In how many ways can fashion be recorded? Roman Villevoye from Studio Selvedge will live-direct his own fashion video in which the models, the pieces and the guests play a huge part, while de Graaf sketches away images of the models in a matter of minutes, combining traditional techniques with the modern, and using charcoal, paint, ink and watercolour. #PICSORITDIDN’THAPPEN, right?