Beyond Brand Purpose: The Future of Brand Activism
Two thirds of consumers will buy, or boycott, a brand because of its social or political stance. Brand activism can no longer be ignored, as the relationship between people, products and the planet evolves. Those that don’t get on board risk vilification, or even obsolescence.
TCO London explores how to move beyond brand purpose and into the world of brand activism. Join Head of Insight Helen Job as she discusses thriving brands that drive positive impact. What are the risky areas and how do you choose a cause that reflects the values of your brand and consumers? How do you align strategic decisions to credibly make a difference?
Helen is joined by a panel of leading industry experts including: Sofie Schop, G-Star Raw Sustainability Manager; Edson Sabajo, Patta Co-Founder; Pascal Van Ham, Tony's Chocolonely Head of Marketing and Lisa Hogg TOMS EMEA Marketing Director.