Brand Manager

The Hoxton, Chicago, Illinois

Brand Manager, Chicago

We are looking for a Brand Manager to join us here at The Hoxton, Chicago.

The Hoxton is a series of open-house hotels inspired by the diversity and originality of their neighborhoods. Everyone is welcome at The Hoxton, and we interact with our communities, bringing the outside in and the inside out. As the Brand Manager for Chicago, you’ll be essential in bringing this ethos to life.

The Hoxton, Shoreditch was the first, opening in 2006 and since then we have opened in Holborn, Amsterdam, Paris, Williamsburg and Portland. This year, we will open in Chicago, Downtown LA and Southwark (London). We choose cities we love to hang out in and want our guests to experience the best of each neighborhood. You’ll be part of a team that helps to build the cultural reputation of The Hoxton in Chicago, reporting to the NA Brand Director and working alongside the NA Brand Manager, focusing specifically on Fulton Market. You’ll have the autonomy and responsibility to drive a cultural and events program that is locally relevant and inspires connections and discoveries.

It’s an exciting time to join the team as we expand globally and define what culture means for The Hoxton.

What you’ll do

We’re not really a strict job descriptions kind of place – we all roll our sleeves up and get stuck in wherever needed – but here's an idea of how we see the role...

Events, Activations and PR:

  • Develop the Chicago event strategy to drive connection with our local neighborhood: create and run Hoxton events and communications, ensuring a strong mix of events across cultural topics, and high attendance and coverage
  • Manage and further develop existing and global themes, such as Fresh + Fit, Love is Love is Love, Street Style Originators, Pride
  • Devise regular original, ownable programming formats people return to
  • Devise and implement ways to amplify key topical events in the city
  • Work closely with the restaurant and bar team to understand revenue targets and results, and to create event formats and activations that drive revenue at low traffic periods, in a creative credible way, through events, signature series, specials and takeovers
  • Take ownership of all the public spaces and ensure The Hoxton vibe is right, throughout the week and programming Lobby and guest activations that make people smile
  • Own the music budget and setting up key partnerships to elevate our live and DJ music programming credentials, focussing on key moments, such as Halloween, New Year’s Eve, etc.
  • Be the ‘host’ of The Hoxton events, introducing events, getting to know the guests, building relationships and making sure they are looked after
  • Set up partner contracts, ensuring they deliver and promote their events, get events posted online, hit deadlines for copy writing and imagery for monthly mailers, posters and social posts
  • Own the annual Hoxtown budget, setting ticket prices and work with the bar team to get drinks sponsors for events when relevant
  • Run and curate The Gallery space, where we collaborate and promote local, brand-relevant artists
  • Devise and implement ways to amplify key topical events in the city
  • Keep us fresh and innovative through creative ideas that enhance the guest experience, make best use of the shared open spaces and the like
  • Attend all events, making sure social content is captured; create other social content for Ennismore channels under guidance from the Social Media Manager
  • Work with regional and NA PR Director to drive and raise awareness of The Hoxton (including events and new openings) through digital, print and social media
  • Actively connect to locals, creatives and contacts for our growing Hox Friends program
  • Manage the Brand Coordinator and Hox ambassadors within the hotels to ensure everyone develops and grows

Brand Partnerships & Ambassadors:

  • Develop a strategy to continue Hox Friends engagement, fostering genuine relationships, hosting networking and social events
  • Work with Product Director on our Best of Chicago retail series. Suggesting further ways to enhance the product mix and ensure we’re meeting sales targets
  • Propose, lead and manage a number of select brand partnerships to elevate our brand on a local, regional and global scale

The kind of person we’re looking for…

  • You get us and feel a natural affinity to The Hoxton. You already know our hotels, and have perhaps hung out in our bar and regretted that last cocktail the next morning
  • Previous programming and events experience is needed, ideally across different industries and areas
  • Culturally tapped into to all things Chicago, with a network of creative people and partners to work with
  • You are creatively ambitious and culturally curious; able to see ideas through from their inception to reality
  • Enthusiastic, confident and warm; you’re comfortable being out and about at events, representing The Hoxton brand
  • You want to be part of a team that works hard, supports each other and above all has fun with it along the way

This is a very special opportunity to join an extremely friendly company, which still has a ton of potential to grow. Get in touch!

Postuler Ici
  • Départements: Chicago, Illinois
  • : Full Time, Salaried
  • : Salary, Exempt
Postuler Ici