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Apartment Story

Alex Monroe

The Twice-Yearly Sample Sale

Alex Monroe is a London-based fine jewellery designer with a devoted, cult following – yes he makes THOSE bees. Twice a year, he hosts a sample sale with us in The Apartment, selling off his designs for discount prices, and naturally, followers of the brand all flock to The Hox. It’s always a busy event so it's all hands on deck when it comes to getting the space ready and controlling the stampede.

Alex has been hosting his events at The Hoxton for a couple of years now, and comes back time and time again. We makes sure the team is on hand ready to help and react fast to any needs or issues, so that everything can run as smoothly as it should do. Happy customers, happy client.